Engineered
Performance.
Don't just drive traffic - convert it. We identify and eliminate the silent friction points costing you revenue through scientific testing.
Direct Expert Access
Friction Detected
Original
WINNER
Conv. Lift
+34.8%
Why Your Website Is Leaking Money
Most businesses obsess over driving more traffic while ignoring the real problem: a website that fails to convert visitors they already pay for. Our data-driven CRO approach identifies exactly where your funnel leaks and fixes conversion barriers that most marketers miss.
Sick of visitors who browse but never buy? Our targeted optimizations transform passive browsers into active customers by removing conversion barriers and creating irresistible purchase paths.
Overspending on traffic that doesn't convert? When we double your conversion rate, your cost per acquisition drops 50% - getting more customers without increasing your ad budget.
Tired of throwing money at more traffic that doesn't convert? Our approach extracts maximum value from visitors you already have - turning your website into a high-performing sales channel that works around the clock.
Optimizing Conversions for Industry Leaders
Why Most Websites Fail to Convert (And How We Fix Them)
Random design tweaks and basic A/B tests won't move the needle. We dig deeper to find and fix the real barriers stopping your visitors from buying.
Beyond Basic A/B Tests
Frustrated with tests that show no clear winner? We go deeper than button color changes to find the real conversion blockers others miss.
No Opinions, Only Evidence
Tired of design decisions based on hunches? Every optimization we recommend is backed by hard data, user behavior analysis, and proven conversion principles - no guesswork allowed.
Fast Wins Plus Long-Term Growth
Need results now but also building for the future? Our dual-track approach delivers immediate conversion lifts while systematically building a conversion optimization foundation that compounds over time.
User Research & Analysis
Wondering why visitors leave without buying? We uncover exactly where and why users abandon your site, using advanced tools to reveal the invisible barriers costing you sales.
- Heat mapping reveals friction
- User flow bottleneck detection
- Behavior pattern analysis
- Voice-of-customer insights
Technical Optimization
Is your slow site driving away impatient customers? We eliminate performance issues that frustrate users and fix technical problems that are silently killing your conversions.
- 3-second load time guarantee
- Mobile conversion optimization
- Error elimination
- Core Web Vitals boost
User Experience Enhancement
Confused visitors don't convert. We transform complex journeys into intuitive paths that guide users naturally toward becoming paying customers.
- Simplified checkout process
- Intuitive navigation redesign
- Form abandonment prevention
- Trust barrier removal
Communication Optimization
Is your messaging falling flat? We craft compelling content that speaks directly to customer pain points and creates urgent desire for your solution.
- Abandoned cart recovery
- Value proposition clarity
- Persuasive CTAs
- Objection-handling content
Systematic Conversion Gains,
Not Random Guesses.
Tired of making website changes based on opinions instead of data? Our methodical four-week cycle eliminates guesswork and delivers consistent conversion improvements you can take to the bank.
Reporting & Client Meetings
Reports from previous experiments are delivered, and strategic alignment meetings take place.
Key Stakeholders
Expected Outcomes
Hypothesis & Experiment Crafting
New experiment ideas are formulated, documented in Notion, and prepared for client review.
Key Stakeholders
Expected Outcomes
Client Touch Base & Feedback Processing
Clients provide feedback, and adjustments are made before launching experiments.
Key Stakeholders
Expected Outcomes
Implementation & R&D
Tests go live; the team also works on broader strategy and research.
Key Stakeholders
Expected Outcomes
Conversion Rate Optimization Pricing
Two ways to work with us. Start with a steady, foundational testing cadence, or run a full experimentation programme with research, higher velocity and personalisation.
Basic E-Commerce CRO
Foundations and a steady, low-velocity testing cadence. Good for smaller stores or clients getting started.
Monthly Investment
$1,850/month
What's included
- Conversion audit of key templates (home, collection, product, cart, checkout)
- Analytics & event tracking setup or QA (GA4, server-side where needed)
- Heuristic & best-practice review against e-commerce benchmarks
- Funnel analysis to find the biggest drop-off points
- Basic heatmaps & session recording setup
- 1 to 2 A/B tests per month on high-impact areas
- Monthly reporting on test results & funnel movement
- Quarterly roadmap refresh
Advanced E-Commerce CRO
A full experimentation programme with research, higher velocity and personalisation. For stores with enough traffic to test fast and statistically.
Monthly Investment
$2,960/month
Everything in Basic, plus
- Deep quantitative & qualitative research (surveys, polls, user testing)
- Segmented funnel analysis by source, device, new vs returning & geo
- Prioritised hypothesis backlog scored on a framework (ICE or PIE)
- 2 to 4 A/B & multivariate tests per month
- Personalisation & dynamic content by segment or behaviour
- Checkout & payment optimisation, incl. post-purchase & upsell flows
- Product page & PDP merchandising experiments
- Dedicated CRO strategist & bi-weekly working sessions
- Live experiment dashboard plus monthly insight readouts
- Win-rate & revenue-per-visitor tracking tied to actual revenue impact
Basic vs Advanced
What makes Boost different
We're small and hungry enough to value each and every one of our clients, meaning we'll do whatever we need to make sure we deliver on your results.
Get a single point of contact with intimate knowledge of your brand and performance metrics, allowing deeper knowledge and simple communications. A strategic partner, not just a middleman.
Our extensive experience has enabled us to gain invaluable knowledge and expertise, and we have played a role in some of the biggest South African success stories.
Our team is comprised of T-shaped individuals with a deep expertise in Pay-Per-Click (PPC) advertising, bolstered by a broad knowledge spanning technology, marketing, and data engineering.
Everything you need to succeed
We use data and testing to turn more of your website visitors into customers. Our strategies are built around your specific business goals, making every interaction on your site count.
Quantitative and qualitative research forms the backbone of our strategy, so every test is grounded in how real customers actually behave — not opinions.
- Quantitative & Qualitative Research
- Segmented Funnel Analysis
- A/B & Multivariate Testing
Our methodology is rooted in continuous testing, ensuring that your website is always at the forefront of CRO effectiveness.
- Iterative Testing Cycles
- User Experience Optimization
- Performance Benchmarking
Our team thinks like software engineers. We can dig into the technical details of your site and fix what's actually broken.
- Site Speed Optimization
- Innovative Solution Development
- Systematic Approach to Challenges
A live experiment dashboard plus monthly insight readouts give you a clear view of what we tested, what won, and the revenue it moved.
- Live Experiment Dashboard
- Revenue-per-Visitor Tracking
- Monthly Insight Readouts
Conversion Rate Optimization — Frequently Asked Questions
Expected uplifts, testing tools, traffic requirements, and how CRO fits with the rest of your marketing.
Struggling with Low Conversion Rates? Let's Talk
Frustrated by high bounce rates and abandoned carts? Mark-Anthony has helped dozens of businesses transform underperforming websites into high-converting experiences through data-backed testing and optimization. Book a call to uncover the growth potential in your current traffic.
Mark-Anthony Goncalves
CRO Specialist